Wednesday, November 29, 2017
Sunday, April 30, 2017
Building Your Online Business Community
Online Business Communities have rapidly become a competitive marketplace. Companies are investing millions into their own communities, and with mixed results.
According to a recent article on SocialMediaToday.com, author Jerry Bowles writes several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach and lists more than half a dozen companies having invested $1M to $5M each into their Online Business Communities. Membership counts in these online communities range from single digits to tens of thousands. Time obviously a major factor for low member counts, but not the only reason.
Sites such as LinkedIn and Plaxo which are universally geared towards Online Professionals and fall in to the Social Networking category generate a lot of buzz traffic and offer a useful way to keep connected with close and distant contacts have an advantage in that they are not tied to a tight niche market or industry. Online Business Communities for big corporate well-known and established companies such as those listed in Bowles article, e.g. American Express, Visa, Dell, Intuit/QuickBooks, have the luxury of pre-exisitng large member groups with common and also recurring needs and interests specific to those organizations and their products also have an edge with their Online Business Communities because of those factors.
But one category of Online Business Communities to question are those in the niche market segments or industries that are starting up. We touched on the subject a couple weeks ago with DrivingSales.com, but there are others. The challenge with such Online Business Communities is their unique value proposition. Without an actual product or service, what are these online communities accomplishing? What can they do to develop and keep an audience aside from developing an audience for the sake of it?
Bowles makes some excellent observations that are good take-aways from his article which such all communities must consider.
3. The quality of the content of a web community trumps the most well-financed demand generation program. No amount of promotion can keep people coming to a community that is not engaging and useful.
6. Participants in smaller business communties are more engaged and likely to participate than those in bigger communities so make your community only as big as it needs to be. Two thousand engaged and qualified potential customers is better than a million page views.
8. That leads to what I modestly call Jerrys corollary: the online communities that are most likely to succeed are those that are focused narrowly on engaging buyers of specialized, high-end products.
A concern with Online Business Communities that sprout from venture capital and which are designed for niche market segments and industries rather than evolving naturally from its customer audience is that through mere idealism they are putting the cart before the horse so to say in that they expect a software communications system to perpetuate the need for a business model.
MySpace evolved out of the need for bands to promote themselves which led to widespread popularity in promotion of individual persons. Facebook evolved that commodity into a more marketer-friendly environment. Both of these catered to a specific generation (or two). LinkedIn honed that down to a universal class of people, i.e. Online Business Professionals. But these sites are ultimately appeal to millions which is what gives them a chance to be successful.
Banking your model on something that will only appeal to a few thousand people makes for tremendous challenge. It limits advertising capabilities and puts you at the disadvantage with conversions and numbers.
This entry was posted on Monday, August 4th, 2008 at 10:55 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
According to a recent article on SocialMediaToday.com, author Jerry Bowles writes several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach and lists more than half a dozen companies having invested $1M to $5M each into their Online Business Communities. Membership counts in these online communities range from single digits to tens of thousands. Time obviously a major factor for low member counts, but not the only reason.
Sites such as LinkedIn and Plaxo which are universally geared towards Online Professionals and fall in to the Social Networking category generate a lot of buzz traffic and offer a useful way to keep connected with close and distant contacts have an advantage in that they are not tied to a tight niche market or industry. Online Business Communities for big corporate well-known and established companies such as those listed in Bowles article, e.g. American Express, Visa, Dell, Intuit/QuickBooks, have the luxury of pre-exisitng large member groups with common and also recurring needs and interests specific to those organizations and their products also have an edge with their Online Business Communities because of those factors.
But one category of Online Business Communities to question are those in the niche market segments or industries that are starting up. We touched on the subject a couple weeks ago with DrivingSales.com, but there are others. The challenge with such Online Business Communities is their unique value proposition. Without an actual product or service, what are these online communities accomplishing? What can they do to develop and keep an audience aside from developing an audience for the sake of it?
Bowles makes some excellent observations that are good take-aways from his article which such all communities must consider.
3. The quality of the content of a web community trumps the most well-financed demand generation program. No amount of promotion can keep people coming to a community that is not engaging and useful.
6. Participants in smaller business communties are more engaged and likely to participate than those in bigger communities so make your community only as big as it needs to be. Two thousand engaged and qualified potential customers is better than a million page views.
8. That leads to what I modestly call Jerrys corollary: the online communities that are most likely to succeed are those that are focused narrowly on engaging buyers of specialized, high-end products.
A concern with Online Business Communities that sprout from venture capital and which are designed for niche market segments and industries rather than evolving naturally from its customer audience is that through mere idealism they are putting the cart before the horse so to say in that they expect a software communications system to perpetuate the need for a business model.
MySpace evolved out of the need for bands to promote themselves which led to widespread popularity in promotion of individual persons. Facebook evolved that commodity into a more marketer-friendly environment. Both of these catered to a specific generation (or two). LinkedIn honed that down to a universal class of people, i.e. Online Business Professionals. But these sites are ultimately appeal to millions which is what gives them a chance to be successful.
Banking your model on something that will only appeal to a few thousand people makes for tremendous challenge. It limits advertising capabilities and puts you at the disadvantage with conversions and numbers.
This entry was posted on Monday, August 4th, 2008 at 10:55 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Monday, August 13, 2012
Used Auto Parts In Florida- A Money Short-Cut Selection by Foreign Car Parts
Should you ever require to use used auto parts for your own car and some other cause, the excellent to find out 1 or 2 things about used auto parts throughout Florida as well as shops regarding used foreign auto parts in general. To choose the used auto parts seller its imperative that you be careful and handpick them depending on a long time throughout business, the caliber of their particular used auto parts and their superb standing. Their Useful to be able to consinder specially the utilized autoparts inside florida that have an archive of getting been recently market leaders within the lower price regarding used auto parts in fl sell for time todate.
Used auto parts inside florida outlets have a history of focusing on providing you with the easiest, proper way of tracking down high quality along with used auto parts in Fl. They have networks hotlines with members who produce around One.6 000 0000 messages a month via our Hotlines Network. These kinds of sites are important for any person searching for utilized autoparts in fla and so they offer an intutitive user interface where you've only to enter the information regarding the used foreign auto parts and also the respected places appear. Nevertheless before you decide to install used auto parts using this group, look at go. Many of these tend to be parts that will wear with usage and they are most likely well on their way to be able to uselessness because you happen to be placing these within.
Used auto parts might be wonderful, but unless you're in Cuba occasionally they are better left sitting in your stinking lawn from the used auto parts rubbish spot than set up on the car. Any used auto parts throughout Florida retailers together with virtually any ethics would not sell these to you immediately used foreign auto parts employed without a minimum of what you which it may possibly are terrible. Make use of the sites previously listed if you wish to discover, dependable utilized autoparts within Fl of those websites perform an instant search from the assortments of a huge selection of most recognized car repair meters across the country. In seconds, you will be presented with a listing of salvage metres who have your utilised auto portion in Fla which you will want. They are fully aware your time and energy is essential to you and they've a massive database of knowledge that's often fresh new and up-to-date, this means you can learn what you want by the due date since they supply you with the speediest, the majority of precise listings pertaining to top-quality used auto parts throughout Frolida as well as other areas of the world. They help save more moment by simply searching the outcomes simply by vicinity in your topographical place, enabling you to find the precise utilized automobile element you're looking for, at the repair yard towards you, real-time Florida used auto parts data source you can trust.It's that will quickly and exact!
Determine what you'll need. Be sure you understand specifically what you need to get prior to deciding to go shopping. When possible, contain the aged spend a person to compare. foreign car parts, used auto parts fl.
Used auto parts inside florida outlets have a history of focusing on providing you with the easiest, proper way of tracking down high quality along with used auto parts in Fl. They have networks hotlines with members who produce around One.6 000 0000 messages a month via our Hotlines Network. These kinds of sites are important for any person searching for utilized autoparts in fla and so they offer an intutitive user interface where you've only to enter the information regarding the used foreign auto parts and also the respected places appear. Nevertheless before you decide to install used auto parts using this group, look at go. Many of these tend to be parts that will wear with usage and they are most likely well on their way to be able to uselessness because you happen to be placing these within.
Used auto parts might be wonderful, but unless you're in Cuba occasionally they are better left sitting in your stinking lawn from the used auto parts rubbish spot than set up on the car. Any used auto parts throughout Florida retailers together with virtually any ethics would not sell these to you immediately used foreign auto parts employed without a minimum of what you which it may possibly are terrible. Make use of the sites previously listed if you wish to discover, dependable utilized autoparts within Fl of those websites perform an instant search from the assortments of a huge selection of most recognized car repair meters across the country. In seconds, you will be presented with a listing of salvage metres who have your utilised auto portion in Fla which you will want. They are fully aware your time and energy is essential to you and they've a massive database of knowledge that's often fresh new and up-to-date, this means you can learn what you want by the due date since they supply you with the speediest, the majority of precise listings pertaining to top-quality used auto parts throughout Frolida as well as other areas of the world. They help save more moment by simply searching the outcomes simply by vicinity in your topographical place, enabling you to find the precise utilized automobile element you're looking for, at the repair yard towards you, real-time Florida used auto parts data source you can trust.It's that will quickly and exact!
Determine what you'll need. Be sure you understand specifically what you need to get prior to deciding to go shopping. When possible, contain the aged spend a person to compare. foreign car parts, used auto parts fl.
Monday, July 2, 2012
Largest Indian Online Classified - Sulekha Classifieds
Sulekha is defined as an Indian internet as well as mobile company that offer local commerce services improved by social media interactions in 16 North American and 46 Indian cities. Amongst the different internet companies of India, Sulekha holds the fifth rank. It is believed to be the leading commerce destination in India. Today, it has sales office spread of eight states ((Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad, and Coimbatore). It also has three sales offices in North America, namely Toronto, Austin and New York. The corporate office of Sulekha is located in Chennai. Sulekha classifieds is said to be the largest online classifieds platform in India. In other words, it is an ideal way through which you can get connected with thousands of people in your city. You can sell, rent, buy anything now in Kolkata, Mumbai, Hyderabad, Delhi, Chennai, Bangalore as well as other Indian cities. All you need to do is state your needed information in the search box and you will find matching ads popping up on your computer screen. You can also post a free ad and get immediate response to it.
The benefits of opting for Sulekha classifieds are too many to name. To begin with, you can now look for your dream home, or job at your own convenience. This isn't all, you can also buy or sell anything and everything you like through Sulekha classifieds. You can advertise here round the clock. Here, you will find all genuine advertisers. The cell phone numbers of all the advertisers are verified prior to publishing their ads. The moment you post your ad or your query, you will find responses coming in either through calls, sms or emails. You can also get instant alerts by signing up for email alerts. Once you sign up for this option, you'll start getting automatic email alerts no sooner than you post an ad. The best way is that Sulekha classifieds cares for your privacy. As a result, it will never display your personal information online.
Advertising on Sulekha is pretty easy, all you need to devote is one to two minutes. Insert your requirement, give a short description of your ad mentioning your purpose for posting and last of all, offer as well as verify your contact information.
Why look for options? Start posting you ads on Sulekha classifieds now!
Monday, June 25, 2012
Understanding B2B Lead Generation
B2B Lead Generation is basically known as business to business
leads generation. It is greatly used by the modern online companies to
increase the sales of products and services. The concept of the B2B Lead
Generation method is getting very much popular. The best reason for
this widely spread means of advertisement is that this method is helping
various companies to generate profits . In this procedure of
advertisement , a group of different advertising companies gets
associated to the main business client who pays to his websites
promoters for bringing huge customers to him.
Online Companies are making huge benefits by the b2b process of advertisement. This process of advertisement provides ideal marketing solutions and sales leads programs with guaranteed, potential strategies and techniques. B2b service is providing companies mainly use email marketing which assist them to get sufficient number of customers. They greatly improve the company's brand in the market by maximizing its advertising effectiveness and accountability. These days many multinational companies of the world are outsourcing their b2b leads generation work which are assisting them a lot.
B2B lead generation precisely attempts to bring various companies together to do business with each other. Such type of internet promotion is increasingly recognized for its significance and influences. Some of the efficient tools are registration form offerings, Email campaign, free report generation, auto responders and business to business referrals.
For any company to be successful in this highly competitive world of businesses, only having a good product, available technology and challenging process is not enough in itself. They would have to concentrate on business-to-business lead strategy. It would help them in locating and targeting the B2B customers that are really important for their businesses. By following such kind of B2B lead generation techniques, newly emerging online companies can only achieve their set goals.
The b2b lead generation industry's aims must be very effective one. First of all, they should try to do everything possible to understand what the online company's business does in order to work with it. It should be ensured that they provide the company with a related B2b lead generation [http://www.rupizxpress.com/email-marketing/lead-generation.php] package so that the company's business receives the highest number of leads that it has been searching for.
Online Companies are making huge benefits by the b2b process of advertisement. This process of advertisement provides ideal marketing solutions and sales leads programs with guaranteed, potential strategies and techniques. B2b service is providing companies mainly use email marketing which assist them to get sufficient number of customers. They greatly improve the company's brand in the market by maximizing its advertising effectiveness and accountability. These days many multinational companies of the world are outsourcing their b2b leads generation work which are assisting them a lot.
B2B lead generation precisely attempts to bring various companies together to do business with each other. Such type of internet promotion is increasingly recognized for its significance and influences. Some of the efficient tools are registration form offerings, Email campaign, free report generation, auto responders and business to business referrals.
For any company to be successful in this highly competitive world of businesses, only having a good product, available technology and challenging process is not enough in itself. They would have to concentrate on business-to-business lead strategy. It would help them in locating and targeting the B2B customers that are really important for their businesses. By following such kind of B2B lead generation techniques, newly emerging online companies can only achieve their set goals.
The b2b lead generation industry's aims must be very effective one. First of all, they should try to do everything possible to understand what the online company's business does in order to work with it. It should be ensured that they provide the company with a related B2b lead generation [http://www.rupizxpress.com/email-marketing/lead-generation.php] package so that the company's business receives the highest number of leads that it has been searching for.
How B2B Lead Generation Can Help You Make a Profit
The internet has changed the way business and marketing is done.
Instead of focusing on print ads and television commercials, most
businesses invest their time and money in internet marketing campaigns.
While search engine optimization (or SEO) is one of the most popular
online marketing techniques, it is also an important aspect of internet
marketing. The term "lead" refers to a potential customer who has
expressed interest in your products or services. The two types
Business-to-Consumer(B2C) lead generation and Business-to-Business (B2B)
lead generation.
What is lead generation?
Generating leads, or potential customers, is one of the key steps in any business campaign. Lead generation involves building up interest in your products or services using ads, sales, special offers, and other forms of promotion and communication. The more interest and leads you generate, the more chances you have of making a sale.
Companies usually create webpages called "landing pages", where their visitors can provide their contact information in exchange for a free product or service. Any visitor who becomes interested enough to fill out the form is a new lead, and the number of leads you gain from a landing page determines how successful your campaign is.
Both B2C and B2B have the same end goal of generating interest for your business' products, but they target two different types of customers. In B2C, your potential customers are regular consumers, while in B2B, your potential customers are other businesses.
B2C Lead Generation
Regular consumers usually base their buying decisions on emotional needs such as security, desire, comfort, and status. This emotion-based thinking causes them to make shopping decisions much faster than business customers. If your products don't catch consumers' attention quickly, they will most likely move on to your competition. This is why B2C lead generation campaigns need to use attention-grabbing techniques like special offers discounts, gift certificates, and vouchers.
B2B Lead Generation
Business-to-Business lead generation requires more time and effort on your part compared to B2C lead generation. Unlike regular consumers, businesses base their buying decisions on more practical reasons. They will only pay for a product or service if it can improve their profitability and overall success. Thus, your B2B campaigns should focus on proving your products and services can provide them with what they need. This can be done through communication-driven techniques like telemarketing, newsletters, and direct mail.
Converting Leads to Sales
Your online marketing work does not stop. Companies that do not work on converting their leads into sales will not earn enough profit to cover their expenses. Lead nurturing should always follow. Lead nurturing involves encouraging your leads to act on their interest in your products by purchasing something from you.
Once you acquire your leads, you should focus on finding out which ones are "quality" leads. Some people in your leads list may be one-time visitors who will ignore any of your attempts to convert them into customers. "Quality" leads are those potential customers who did not lose interest in your services after clicking the "Submit" button. Monitoring whom among your leads returned to your website or contacted you regarding your products or services should help you determine which leads are worth nurturing.
What is lead generation?
Generating leads, or potential customers, is one of the key steps in any business campaign. Lead generation involves building up interest in your products or services using ads, sales, special offers, and other forms of promotion and communication. The more interest and leads you generate, the more chances you have of making a sale.
Companies usually create webpages called "landing pages", where their visitors can provide their contact information in exchange for a free product or service. Any visitor who becomes interested enough to fill out the form is a new lead, and the number of leads you gain from a landing page determines how successful your campaign is.
Both B2C and B2B have the same end goal of generating interest for your business' products, but they target two different types of customers. In B2C, your potential customers are regular consumers, while in B2B, your potential customers are other businesses.
B2C Lead Generation
Regular consumers usually base their buying decisions on emotional needs such as security, desire, comfort, and status. This emotion-based thinking causes them to make shopping decisions much faster than business customers. If your products don't catch consumers' attention quickly, they will most likely move on to your competition. This is why B2C lead generation campaigns need to use attention-grabbing techniques like special offers discounts, gift certificates, and vouchers.
B2B Lead Generation
Business-to-Business lead generation requires more time and effort on your part compared to B2C lead generation. Unlike regular consumers, businesses base their buying decisions on more practical reasons. They will only pay for a product or service if it can improve their profitability and overall success. Thus, your B2B campaigns should focus on proving your products and services can provide them with what they need. This can be done through communication-driven techniques like telemarketing, newsletters, and direct mail.
Converting Leads to Sales
Your online marketing work does not stop. Companies that do not work on converting their leads into sales will not earn enough profit to cover their expenses. Lead nurturing should always follow. Lead nurturing involves encouraging your leads to act on their interest in your products by purchasing something from you.
Once you acquire your leads, you should focus on finding out which ones are "quality" leads. Some people in your leads list may be one-time visitors who will ignore any of your attempts to convert them into customers. "Quality" leads are those potential customers who did not lose interest in your services after clicking the "Submit" button. Monitoring whom among your leads returned to your website or contacted you regarding your products or services should help you determine which leads are worth nurturing.
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